Sometimes a show does more than make you want to keep watching. A meal can make you curious about the region it came from. A travel series can turn a place you’ve never considered into somewhere you’d actually like to visit. Even a familiar city can look different when you see it through the food, neighborhoods, and everyday experiences featured on screen.

That connection between entertainment and travel is at the center of a new partnership between Amasian TV and Trip.com, giving viewers a way to move from discovering a destination through Asian programming to actually planning a trip around it.

When a Show Becomes the Starting Point for a Trip

Travel programming has always offered a way to discover somewhere new without leaving home. But the experience usually ends when the episode does.

The Amasian TV and Trip.com partnership creates a more direct path from watching to travel planning. Viewers can discover destinations through Amasian’s food, travel, and cultural programming, then explore curated destination pages with travel information and booking options through Trip.com.

Those pages can include flights, hotels, suggested itineraries, destination guides, and Trip.com booking links, giving viewers a place to continue exploring after a show sparks their interest.

The idea is simple: if a program makes you curious about somewhere, that curiosity can become the beginning of an actual trip.

Start With What You Already Want to Watch

One of the most natural ways to discover a destination is through food.

A cooking or food travel program can introduce viewers to a place through its markets, ingredients, restaurants, and regional specialties. Instead of learning about a destination from a list of attractions, you’re seeing what people eat and how food fits into everyday life.

That’s part of why the partnership connects particularly well with Amasian’s food and travel programming.

For example, Traveling Chef de France in Hokkaido can lead viewers toward exploring Hokkaido itself. Other Japanese travel programming can introduce viewers to countryside destinations and regional food experiences, while Korean programming can inspire ideas for culinary and cultural trips.

The destination doesn’t have to be the subject of the show from the beginning. Sometimes one specific meal, neighborhood, landscape, or local experience is enough to make you want to know more.

From Hokkaido to Korea, the Watchlist Can Become a Travel List

The partnership currently connects viewers with programming and destinations across several parts of Asia.

In Japan, Amasian TV’s featured programming includes food and travel series exploring places such as Tokyo and Hokkaido. Shows including The Solitary Gourmet Season 10, Foodie Files: Japan’s Taste for Fermentation, and Exploring Hokkaido’s Underground Food Scene: Season 2 give viewers different ways to experience Japan through food and local culture.

In Korea, travel-focused programming offers another route into destination discovery, from road trips and local experiences to food and city exploration.

The broader idea extends beyond traditional travel shows, too. A destination can come from a documentary, a food series, or even a memorable location seen in a drama or movie. The partnership’s concept includes everything from Japanese countryside destinations to filming locations and regional cuisine featured throughout Amasian TV’s lineup.

What Happens After You Find Somewhere You Want to Go?

Once a destination catches your attention, the next step is usually research.

Where should you stay? What should you do while you’re there? How do you get there? How many days should you plan for?

The Amasian TV and Trip.com experience is designed to bring those next steps closer to the content that sparked the idea in the first place. Viewers can move from featured programming into destination information and travel planning, with Trip.com providing access to flights, hotels, activities, and other travel services.

The partnership also includes up to $50 in travel credit through Trip.com, subject to the offer’s applicable terms and conditions.

That makes the campaign about more than recommending places to visit. It creates a connection between the entertainment that introduces a destination and the tools needed to start planning it.

Your Next Trip Might Start With Your Watchlist

A travel plan doesn’t always begin with a search for flights.

Sometimes it starts with a bowl of noodles on a food show. A road trip through a part of Korea you’ve never visited. A view of Hokkaido in the middle of winter. A small restaurant tucked away on a Tokyo street. Or a location from a movie that makes you wonder what the real place looks like.

That’s the kind of discovery Amasian TV and Trip.com are bringing together.

Ready to turn your watchlist into a travel list?

Explore the Amasian TV and Trip.com partnership to discover shows, destinations, and travel planning options inspired by Asian programming.